Project Overview

Abode Magazine

Brands / Copywriting / Signage / Ads / NZ

The publisher of Abode brought us in prior to launch in 2012 to create a beautiful brand and magazine that would inspire homeowners and self-builders alike. We created an accessible design that was flexible enough to meet the changing requirements of its editorial content, which ranges from text-heavy articles to lighter, image-based features.

We established high production standards for the magazine in its first year, rewriting, editing and proof-reading each issue right through to pre-press, which provided the publisher with a robust and proven design to take forwards, including a full set of style sheets, branded stationery and publicity material.

The magazine is now an established player in the local publishing scene, and the brand and our base design are still in use.

Key services: branding, magazine design concepts, image research, image retouching, scheduling, advertising design and liaison, copywriting, sub-editing, proof-reading