Project Overview

Ronald McDonald House South Island

Web / NZ

Ronald McDonald House South Island provides free accommodation and support to families of hospitalised children in Christchurch and the South Island of New Zealand. The work we carried out to revitalise their communications and funding strategy won two international awards. One was for our work on rebranding and print collateral, which was recognised for excellence in its ability to share the story and build credibility and trust. The second award recognised the fundraising campaign’s innovative approach to developing strategic resources, which helped raise more than $250,000 for the charity. Our work has since served as a model for other RMHC Chapters around the world.

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