Category: Copywriting

This not-for-profit client approached us when they needed to evolve their website to better present their growing library of resources, and grow awareness of their offering.

The first step was to build a robust architecture on which we could present thousands of resources to New Zealand’s teachers. This required a highly bespoke solution, with clear categorisation of resources and integration with systems that would make the site personalised for each user. The next step was to communicate with the extremely time-poor audience and grow awareness and engagement with the organisation through targeted email campaigns and social media strategies.

The site has now become a widely respected resource for the education sector, with almost over 20,000 registered school and ECE teachers and has diversified into webinars and the provision of high-value online professional development courses.

You can view the site here: The Education Hub

We enjoyed working with this client to create a brand, website, brochure and packaging, as well as vehicle branding and exhibition materials. The client told us that feedback from their customers was overwhelming, far outperforming that of their competitors.

We created a bold new identity for Orange Homes to distinguish them from their competitors. Designed to work across multiple platforms, including signage, vehicles, website and printed marketing materials, the client’s business now has a distinctive and contemporary image.

For over a decade we worked with this global financial institution to promote its premium products. This included marketing communications across a wide range of media for the Red, Gold, Platinum, Nectar and the coveted Centurion Cards. Much of our work gained international recognition, generated significant uplifts and became worldwide best practice.

The publisher of Abode brought us in prior to launch in 2012 to create a beautiful brand and magazine that would inspire homeowners and self-builders alike. We created an accessible design that was flexible enough to meet the changing requirements of its editorial content, which ranges from text-heavy articles to lighter, image-based features.

We established high production standards for the magazine in its first year, rewriting, editing and proof-reading each issue right through to pre-press, which provided the publisher with a robust and proven design to take forwards, including a full set of style sheets, branded stationery and publicity material.

The magazine is now an established player in the local publishing scene, and the brand and our base design are still in use.

Key services: branding, magazine design concepts, image research, image retouching, scheduling, advertising design and liaison, copywriting, sub-editing, proof-reading

An American non-profit organisation advocating treatments for autism-related disorders, Generation Rescue tasked us with integrating their new brand into their social media sites, creating a visual and verbal continuity with the main website.

This world-famous department store was launching its By Appointment personal shopping service and required an elegant and engaging form of presenting the gift card. An exacting client, with high standards and a demanding schedule, we exceeded their expectations with an elegant and beautifully simple solution.

Christchurch-based car rental company FlexiLease asked us to help with their marketing and communications, part of which included the evolution of a new website. We worked closely with the client to develop a strong campaign feel to the site, developing the tagline ‘the right match’ and creating specific packages that could convey their services and USPs.

click here to view the site

Levy’s US-wide network of restaurants and catering facilities required a campaign to broaden its customer base. Emotive imagery and distinctive headlines around the theme of ‘invite…’ brought an overwhelming uplift in response and sales leads for the client.

Contact

179 Otahuna Road, RD2 Christchurch 7672, New Zealand
+64 (0)3 329 6780

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