This established Christchurch building company has weathered the ups and downs of the housing market, but was fed up with its weak identity and needed a smart new brand to help it stand out from the crowd.
We worked with founder Greg Orange to develop a strong look for the company that could run through the entire operation and communicate the strength of the company.
During our research phase, we identified which building companies were succeeding in the market, and carried out a review of what was working and what wasn’t for Orange Homes. This work helped to inform our choice for the new brand, and drove our recommendations to the client.
“We like to explain to clients how we have arrived at our design choices and show them a 360-degree view of our vision for their brand – it allows them to understand and visualise our proposals.”
The company now has a clearly defined and appropriate brand that can be built upon over the coming years.