Project Overview

The Education Hub

Marketing / Ads / Copywriting / Websites / Brands / Strategy

This not-for-profit client approached us when they needed to evolve their website to better present their growing library of resources, and grow awareness of their offering.

The first step was to build a robust architecture on which we could present thousands of resources to New Zealand’s teachers. This required a highly bespoke solution, with clear categorisation of resources and integration with systems that would make the site personalised for each user. The next step was to communicate with the extremely time-poor audience and grow awareness and engagement with the organisation through targeted email campaigns and social media strategies.

The site has now become a widely respected resource for the education sector, with almost over 20,000 registered school and ECE teachers and has diversified into webinars and the provision of high-value online professional development courses.

You can view the site here: The Education Hub